ARbutus was a personal project I concepted and created over a week. The idea was to test new AR tools to merge exciting new AR tech with a creative storytelling context. I posted it to twitter. Amazingly it went viral!
The project had to run smoothly on a mobile device and look nice at the same time. This was a tricky balance of limiting effects, sticking to a coherent art direction while keeping polygons low and baking textures into the geometry.
The Twitter post went viral.
What did I learn about going viral? This project taught me combining new tech, in this case AR, with strong creative direction allows for an intriguing and exciting experience for a wide audience.